Heavy Metal to Launch Cannabis Line in Massachusetts

Heavy Metal Entertainment announced this week that it has partnered with Berkshire Roots, a licensed cannabis company, to launch a new line for the Massachusetts regulated market. The new partnership will allow the two companies to offer new cannabis strains and create new cannabis products under the tradename “Heavy Metal.” Heavy Metal Entertainment (HME), was founded in 1977 and has been a major player in adult-oriented science fiction and fantasy entertainment. Heavy Metal was first published in print. It featured comic-book-style stories featuring adult-themed characters and subjects. The groundbreaking 1981 film Heavy Metal was released by legendary producer and director Ivan Reitman. It was a print publication that featured unique comic book-style stories with adult-themed subjects and characters. The magazine continues to feature emerging talent and established creators through serialized stories, artist galleries, interviews, and story-based stories. The new line will be available in licensed dispensaries in Massachusetts starting in April.Courtesy Heavy Metal. Winokur stated that the brand has built a reputation and consumer loyalty since its inception. We want to work with unique offerings that stand out in a competitive market. When I first began to think about Heavy Metal and the creative possibilities for our product offerings, I was captivated by the HME team. This model is revolutionary for the industry. Our customers will love it!” “Pittsfield, Massachusetts-based Berkshire Roots is a retailer, processor, and cultivator of cannabis. They have dispensaries in Pittsfield as well as East Boston. The company’s shops will be selling Heavy Metal-branded cannabis products starting next month. They will also be available at other licensed retailers in Massachusetts, including Budzee Delivery and Dreamer, The Goods and Honey, Nature’s Remedy and Northeast Alternatives, Nova Farms and Panacea Wellness. Heavy Metal was excited to see the company’s follow-up product ideas as we spoke with company management. They really understood the brand’s DNA and commitment to making our customers experience better in unexpected ways. We are excited to see this product connect with both long-time fans and the younger generation who are just getting to understand Heavy Metal. The new Heavy Metal products will be on display at NECANN, a trade show for the cannabis industry, in Boston, March 10-13.